Great Pinterest Profile Descriptions are Key for Brands Marketing on Pinterest.
Pinterest is vastly image driven. So, when you have the opportunity to add text (more often than you might think), it’s important to make the most of it. A valuable opportunity to express yourself in words on Pinterest is Pinterest profile description. Knowing what makes for great Pinterest profile descriptions can be very important if you’re looking to market your brand on Pinterest.
Pinterest allows 500 characters for your profile description. In internet, that’s ~3.5 tweets. So you can’t write a great deal, but it should be enough to help users understand who is behind the great pins they are repinning- and to make a real connection with your brand. Here a few tips that should help you create a great Pinterest profile description of your own.:
- Use The Space Wisely – Unless you are a well-known brand or personality, making your Pinterest profile too short is wasting a golden opportunity. Making it longer than the 500 character limit though is even worse because it will be cut off abruptly on your “homepage” display which just looks sloppy and careless.
- Describe yourself or your business, not your pins – The images you pin will speak for themselves. Pinterest profile descriptions should do give users an idea of why you pin the things you do.
- Avoid the Bland – “ X Company sells blue widgets in Wichita.” That description tells Pinners what your company does, but is also incredibly boring and completely forgettable. Take the time to get at least a little creative and people are more likely to remember what you or your company is all about when they see your pins pop up in the future.
- Don’t waste precious characters on writing out your website address. Pinners know that by clicking on the little planet icon below your description.
- Don’t go for the hard sell – By now yes, most people who use Pinterest have realized that it can be used to promote a business or service. However Pinterest profile descriptions are never the right place for a hard sell or an obvious plug; it will just turn users off. We don’t even recommend using your logo as your Pinterest profile picture.
- Remember SEO! Pinterest can help support your brand’s SEO objectives, so think about keywords you want to target and incorporate them in your Pinterest profile description. Your Pinterest profile may quickly rank on the first page of Google for your brand.
Looking for a little more inspiration to help you write a great profile description? Here are a few Pinterest profile descriptions we have come across on our pinning travels that impressed us:
http://pinterest.com/karmaloop/ – “Karmaloop.com is a multi-platform retail website and lifestyle network which attracts more than 4.5 million unique monthly visitors! We look forward to pinning with you!” Karmaloop doesn’t hide the fact that they’re an e-commerce platform, bit let’s you know they’re not just here to market, but to build a relationship. And that they’re popular.
http://pinterest.com/bridesview/ – “❤ Welcome Brides, Wedding Professionals and Wedding Enthusiasts! ❤ BridesView is all about making Wedding Planning Exciting and Fun by Sparking Serendipity between Brides and their Perfect Vendors!” - BridesView’s Pinterest profile description makes the most of the space allowed and tells you exactly what the board’s owners are all about without being too stuffy or going for a hard sell.
http://pinterest.com/tiniez/ – “Pinterest for me is like “Window Shopping” on the Internet. I have a keen eye for aesthetics and pretty stuff, with a twist of creativity and sass. Join me and let’s have a blast!” Again, a great introduction, at a glance, to the kinds of pins you could look forward to from this pinner that is short, sweet and to the point.
http://pinterest.com/pauladeen/ – “Cooking and family are the greatest gifts. Love and Best Dishes, y’all!” In 12 words, Paula’s Pinterest profile description gets across the core of her brand, content focus, personality and the southern charm we love her for.
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